About Us

Hey, We're Fashionmoes.

WHAT WE ARE ABOUT?

Fashionmoes is all about having fun with fashion & celebrating individuality. Our mission is to empower everyone to look & feel confident, whatever the occasion. Creating memorable moments where you can stand out, feel confident & express yourself through style is at the core of everything we do.

From a small Australian start up to a global fashion brand, we aim to empower our customers. We value body positivity & individuality, and are committed to offering an inclusive range of a wide range of styles, designed exclusively in Australia.

WE ARE Fashionmoes FOR THE FUN-SPIRITED

 

Our Story

Founded in Sydney in 2010, our CEO Jane Lu ditched her corporate accounting job to start a fashion brand. After her business partner said ‘no one will ever shop online’, Jane took a chance on Showpo and changed the retail game. What was once a garage start-up quickly turned global ecommerce fashion destination, Like Fashionmoes itself, Jane has always been a trailblazer & stood for being your authentic self which is embedded in the ethos of Fashionmoes.

13 years on, Fashionmoes is now a team with over 100 employees. A largely female-lead business, we live by a get sh*t done mentality and still have the hustle of that small garage start up. From Jane’s vision, Fashionmoes has taken the industry by storm, boasting over 3.5 million followers across social media platforms and shipping worldwide.

 

BIG BRAND ENERGY

Fashionmoes was one of the first online retailers to offer inclusive sizing, ranging from size 4-20 (US 0-16).

From chic feminine day dresses to affordable bridal gowns, we cater to every customer, for every occasion.

We are committed to offering a wide range of fresh and exciting new product weekly and with great attention to fits, quality fabrics, unique prints & statement pieces, there is sure to be something for everyone.